This study is implementation research with the empowerment of the community, in this case, health cadres and health facilitators/workers, to identify the cause of death through a mobile-based verbal autopsy. This study aims to implement an approach to identifying the cause of death through verbal autopsy by empowering community health workers during the pandemic. Reliable data on death rates and causes serve as the basis for building a strong evidence base for public health policy, planning, monitoring, and evaluation. Death certification is one of the elements of the CRVS system. Indonesia has not optimally provided complete and reliable civil registration and vital statistics (CRVS). The study concludes with a discussion on the role of public media education and the improvement of ethical protocols on social networks to limit the impact of misleading and false content on sensitive topics, increasing the influence of real health prescribers. A correlation is observed between posting health content, the gender of the influencers and the average age of their audiences. Health promotion is not the predominant narrative among these influencers, who tend to promote beauty and normative bodies over health matters. In addition, it aims to portray their followers and establish correlations between the gender of the self-described health influencers, the characteristics of their audience and the messages that these prescribers share. This study aims to describe the content of these profiles and their authors and to determine whether they promote health as accounts that disseminate health-related content, identifying predictive factors of their content topics. This article presents a correlational statistical study of 443 Instagram accounts with more than one million followers belonging to health-related categories. Various scientific approaches highlight the lack of moral and ethical responsibility of these creators when disseminating content under highly sensitive tags such as health. The pandemic has accentuated the power that influencers have to influence their followers.
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